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Nexus-Property Logo & branding

Brief

The client approached us (First Class Design) to generate a logo and brand identity for a new company, which is a branch from their current company Aquila FS.

Nexus-Property offer the highest quality product when it comes to creating professional lets across high yielding cities across England. My job was to try and communicate a brand identity and logo that speaks high class/quality.

Initial Logo Concepts

To start, I researched a bunch of existing logos that are currently in use by existing companies. I then moved creating a colour palette and researching font families to use on design material.

Developed Logo & Brand

The initial logos above are just a small selection of logos that made it into the final client proof. Many variants were developed an scrapped. A problem occurred to me during development was that "Nexus" as a name was extremely difficult to create a logo for, because it has been used too often. However, I broke through and created a logo and brand that the client was happy to go with. The branding is very minimalist and clean, with dark colours being their identity on publications.

Conceptual artwork

Conceptual artwork

Conceptual artwork

Website Design

In addition to the logo and branding, later I was asked to design & develop a fully responsive website (with SEO) to be used by the company, and updated every few months. This was created within Adobe Muse, using external HTML code widgets and manually managing the SEO making this site fully featured without having all the issues that WordPress can bring.

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